This week marks Dutch Sustainable Fashion Week. A week in which we raise awareness for the beauty and possibilities of sustainable fashion. It’s an important week and we’d like to take this opportunity to address a problem in our industry that might need a little more attention: the temporality of ‘fashion’ in itself. As fashion […]
14
Sep
Sep
This year teaches us more than ever that a getaway close to home can be just as much fun, inspiring and relaxing as a trip far away. We’d love to share our favorite Dutch places to slow down, unwind, take time and reflect, in and around nature. Our country is small, but it has a […]
10
Sep
Sep
When it comes to wardrobe favourites, we think it’s most important that you feel good in them. We should all wear our clothes with love and self-confidence. We shouldn’t be concerned about whom it’s designed for, what size we should wear or what body should wear a certain type of garment. Although we are bound […]
31
Aug
Aug
Say hi to Andrew and Marley, two brand new items in our collection that carry a special story. Besides the fact that they’re both perfect sustainable denim shirts (if you ask us :)), they’re made from 99% recycled materials and have a very low environmental impact. Let’s dig a little deeper into the story behind these sustainable […]
06
Jul
Jul
Everyone loves a comfy pair of jeans. For most people (except for dry denim lovers), comfort is the #1 thing to look for when buying jeans these days. That’s why stretchy denims are so popular. But there’s one thing: stretch isn’t known to be a sustainable fabric. Why is that? And how do we deal with […]
09
Jun
Jun
We fight for a denim industry that thrives on healthy, happy people and a blooming environment. Fighting against water pollution is an important part in this, so we work on several ways to limit our water footprint. The denim production process is usually a dirty business At this moment still 20% of global industrial water […]
18
May
May
When you know better, you have to do better. We may be a sustainable brand, but that doesn’t mean we don’t keep learning and innovating (read our latest Sustainability Report here). One of the most recent developments is the introduction of our new patch, made from recycled corn. Since transparency is key to us, let’s […]
22
Apr
Apr
Not many people realise that a lot of work, time and energy goes into making a beautiful garment, especially a pair of jeans. We want you to realize that to us, every single stitch counts. Every garment is made by people, not machines, and every piece of clothing went through many pairs of hands before […]
31
Mar
Mar
These are interesting and insecure times for everyone. We hope all of you remain safe and positive. Everything has changed in just weeks and we’re all forced to think short term, to keep both ourselves and others safe. These are also insecure times for our industry. The situation affects the entire supply chain, including our dear […]
31
Mar
Mar
We’re happy to announce that Kuyichi is a proud member of the Fair Wear Foundation since January 2020. For us, this is an important step in taking our responsibility and working even harder on improving our supply chain. Although fair working conditions and long-term supplier relationships have always been in our DNA, our collaboration with the […]