Kuyichi organic denim jeans water footprint

How we limit our denim water footprint (and how you can limit yours)

We fight for a denim industry that thrives on healthy, happy people and a blooming environment. Fighting against water pollution is an important part in this, so we work on several ways to limit our water footprint. The denim production process is usually a dirty business At this moment still 20% of global industrial water […]

#wemadeyourclothes, with love

Not many people realise that a lot of work, time and energy goes into making a beautiful garment, especially a pair of jeans. We want you to realize that to us, every single stitch counts. Every garment is made by people, not machines, and every piece of clothing went through many pairs of hands before […]

Take Care.

These are interesting and insecure times for everyone. We hope all of you remain safe and positive. Everything has changed in just weeks and we’re all forced to think short term, to keep both ourselves and others safe. These are also insecure times for our industry. The situation affects the entire supply chain, including our dear […]

Fair Wear Foundation

Kuyichi is now a proud member of the Fair Wear Foundation

We’re happy to announce that Kuyichi is a proud member of the Fair Wear Foundation since January 2020. For us, this is an important step in taking our responsibility and working even harder on improving our supply chain. Although fair working conditions and long-term supplier relationships have always been in our DNA, our collaboration with the […]

Kuyichi X FrietHoes, for all conscious fries lovers

Everyone loves fries. We definitely do! That’s why we’re proud of our recent collaboration with FrietHoes, who are known for their fresh and handmade fries. We created custom made comfy sweaters and t-shirts for them that show our common love for fries in an appealing way. Just because we can. A unisex mini collection for […]

Why we want you to buy consciously (and skip the Black Friday sale)

Black Friday is just around the corner. Many brands are preparing for a huge devaluation of their goods. People are already on the lookout for the best deals and signs like “shop until you drop” are everywhere. Black Friday is annually ‘celebrated’ the day after Thanksgiving and the biggest starting signal for sale each year. […]

Denim recycling collab: the Utrechtse Jeans

We’re very proud to announce the launch of a special recycling project that we did with one of our dear retailers, De Rode Winkel: The ‘Utrechtse Jeans’. It’s an exclusive special edition denim, made from old jeans that were worn by Utrechters (residents of our hometown). They were collected earlier this year and we recycled […]

Kuyichi signs the Transparency Pledge

“Take a stand”, “make a fist” and “be conscious in what you buy”. We can endlessly keep throwing statements, and for sure we will since the fashion industry absolutely needs that radical change, but how can we expect from you to make a conscious choice when the journey behind clothing items remains untraceable? On November […]