You might have already heard about our by Sympany by Kuyichi project that we launched last November. By joining forces with Sympany, a sustainable textile collector, we created two pairs of jeans together (Jenna for women and Jamie for men). There are quite some things that make this project very special. They are not only made in […]
29
Jan
Jan
You might have seen it during last season’s sales period: our final sale communication. The current sale season is almost over. We thought this is a good time to go into detail about why we don’t practice sale. We’ll discuss what the sale madness means for each of the parties involved. Let’s dive in! Let’s […]
07
Jan
Jan
Since the start of Kuyichi, we have released several ‘Pure Premium’ collections. These collections were our most innovative, sustainable and exclusive collections at the time. Pure Premium revolves around our key-values: organic, pure design, premium quality and innovation. The fabrics for the Pure Premiums were made from 100% certified organic cotton and lined with 100% […]
03
Dec
Dec
For all vegans out there! We’re very proud to announce that as of last October we are officially PETA approved! The reason we decided to apply and why we think it is important to be PETA approved, is because we believe consumers should have a clear option for garments that don’t contain any animal-derived products. Furthermore, […]
12
Nov
Nov
In this recurring theme, we will focus on our retailers. This is where you get to meet our Pure Goods in person and find out more about their story. That’s one of the reasons why we love our shops. They tell our story and provide the consumers with good service, good products and have a […]
17
Aug
Aug
In 2016 the Global Fashion Agenda – GFA – was founded. GFA is a non-profit initiative, which joins forces with different partners to set common sustainability goals for the fashion industry. In 2018 we have committed to the Global Fashion Agenda Commitment. In this post, you’ll learn what the GFA is all about and what […]
03
May
May
We’re proud to be a member of the ‘Alliance for Responsible Denim’ – or ARD. The alliance is an initiative from Made-By, Circle Economy and the Amsterdam University of Applied Sciences. The alliance brings key stakeholders and experts from the denim industry together. Among these are denim brands, suppliers and textile collectors. The goal of bringing everyone […]