Kuyichi Pure Premium

Kuyichi Pure Premium

Since the start of Kuyichi, we have released several ‘Pure Premium’ collections. These collections were our most innovative, sustainable and exclusive collections at the time. Pure Premium revolves around our key-values: organic, pure design, premium quality and innovation. The fabrics for the Pure Premiums were made from 100% certified organic cotton and lined with 100% organic pocketing as well. It all started in 2008, while the last collection was released in 2014. Every Pure Premium collection had its own theme. In this blog, we will discuss some Pure Premium highlights.

Autumn/Winter 2010

For this collection, the main theme was ‘Born in Japan’. All washes, materials and details were unique, authentic and handmade in Japan. In order to emphasize the Japanese theme, we created a steaming basket, with this basket people were able to steam their jeans as an alternative for washing. This way the original design of the jeans would stay in its best shape.

pure premium

Spring/Summer 2014

One of our all-time favourite collections is the Pure Premium line of Spring/Summer 2014. This collection was inspired by the people working on cotton farms, who used to travel from one farm to the next. The products represent a part of a working and travelling day. For example, an unworn denim, with minimal signs of wear & tear for the start of the day and a worn-in look after a long and hard day of work. During the Spring/Summer 2014 collection we launched our new branding as well.

Currently, we are not planning on releasing a Pure Premium collection anytime soon. However, our Jamie Dry Selvedge gets quite close to a Pure Premium item!

2 thoughts on “Kuyichi Pure Premium

  1. Luis says:

    Hi, I really like the idea of a premium collection. The collection that you are showing up here is quite old, do you have any new premium?


    • Thomas says:

      Hi Luis,

      Thanks for your reply and kind words about the premium collection!
      At this moment we do not have any premiums in our collection, the closest to premium is our Jamie Dry Selvedge, which is a 12,25Oz selvedge denim. But keep an eye out on our socials and newsletter, because we are working on some very cool plans for our 20 year anniversary next year!

      Enjoy your day!
      – Thomas.

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