We’ve partnered up with a Dutch pioneering company, LENA The Fashion Library. At LENA you can rent out clothing like you borrow books in a library. Choose what you like, wear it with love and give it back for the next one to wear it. With our shared circular mindset, eagerness to drive change and […]
04
Feb
Feb
Just a few organic quality jeans with the perfect fit, a denim overshirt made from 99% recycled materials, a timeless turtleneck that doesn’t itch, a nice relaxed hoodie and the ultimate basic tee. We’ve carefully built our collection to give you everything you need for a fresh start of the year. Let’s make 2021 an […]
18
Dec
Dec
The denim industry is a dirty business. Good thing: there are many ways to keep the impact of your jeans as low as possible. We take our responsibility by keeping our water and energy consumption in our supply chain as low as possible, but YOU can also make a difference. Not only by choosing for […]
25
Nov
Nov
With Black Friday around the corner, we’re about to face a weekend – no, month – full of shopping madness. Well, not for us. Oue products always have a fair price. We never give discount. Not during sale season, not on Black Friday. Instead of supporting a system that is all about greed and overconsumption, […]
18
Nov
Nov
That’s right. We have a new fabric in our AW20 collection that is too cool not to share. We’re very excited about it because it happens to be one of the most sustainable denim fabrics out there. The Heritage Blue fabric (available in the Jim fit for men and in Nora for women) is made from […]
29
Oct
Oct
Say hi to our new Nora Clay Coated. This grey denim might look like any other denim for you, but she has a special story to tell. A story about natural dyeing and sourcing locally. So let’s dive in! The new Nora, naturally clay coated denim Nora is now available in a brand new clay […]
06
Oct
Oct
The future of fashion is about circularity. Recycling and using recycled fibres lowers the environmental impact of a garment drastically, since there is no water, land and other resources needed for the growing or extracting phase of the fibres. Also, so much has already been made, so why only use new fibres? Nowadays technology creates […]