Unfashion the planet - kuyichi - go beyond the hype

Let’s unfashion the planet

This week marks Dutch Sustainable Fashion Week. A week in which we raise awareness for the beauty and possibilities of sustainable fashion. It’s an important week and we’d like to take this opportunity to address a problem in our industry that might need a little more attention: the temporality of ‘fashion’ in itself. As fashion […]

Wear what you like, think unisex

When it comes to wardrobe favourites, we think it’s most important that you feel good in them. We should all wear our clothes with love and self-confidence. We shouldn’t be concerned about whom it’s designed for, what size we should wear or what body should wear a certain type of garment. Although we are bound […]

Marley overshirt Kuyichi fair organic denim AW20 collection

New in our collection: 99% recycled shirts

Say hi to Andrew and Marley, two brand new items in our collection that carry a special story. Besides the fact that they’re both perfect sustainable denim shirts (if you ask us :)), they’re made from 99% recycled materials and have a very low environmental impact. Let’s dig a little deeper into the story behind these sustainable […]

Kuyichi organic denim jeans water footprint

How we limit our denim water footprint (and how you can limit yours)

We fight for a denim industry that thrives on healthy, happy people and a blooming environment. Fighting against water pollution is an important part in this, so we work on several ways to limit our water footprint. The denim production process is usually a dirty business At this moment still 20% of global industrial water […]

#wemadeyourclothes, with love

Not many people realise that a lot of work, time and energy goes into making a beautiful garment, especially a pair of jeans. We want you to realize that to us, every single stitch counts. Every garment is made by people, not machines, and every piece of clothing went through many pairs of hands before […]

Take Care.

These are interesting and insecure times for everyone. We hope all of you remain safe and positive. Everything has changed in just weeks and we’re all forced to think short term, to keep both ourselves and others safe. These are also insecure times for our industry. The situation affects the entire supply chain, including our dear […]

Fair Wear Foundation

Kuyichi is now a proud member of the Fair Wear Foundation

We’re happy to announce that Kuyichi is a proud member of the Fair Wear Foundation since January 2020. For us, this is an important step in taking our responsibility and working even harder on improving our supply chain. Although fair working conditions and long-term supplier relationships have always been in our DNA, our collaboration with the […]