The denim industry is a dirty business. Good thing: there are many ways to keep the impact of your jeans as low as possible. We take our responsibility by keeping our water and energy consumption in our supply chain as low as possible, but YOU can also make a difference. Not only by choosing for […]
25
Nov
Nov
With Black Friday around the corner, we’re about to face a weekend – no, month – full of shopping madness. Well, not for us. Oue products always have a fair price. We never give discount. Not during sale season, not on Black Friday. Instead of supporting a system that is all about greed and overconsumption, […]
18
Nov
Nov
That’s right. We have a new fabric in our AW20 collection that is too cool not to share. We’re very excited about it because it happens to be one of the most sustainable denim fabrics out there. The Heritage Blue fabric (available in the Jim fit for men and in Nora for women) is made from […]
29
Oct
Oct
Say hi to our new Nora Clay Coated. This grey denim might look like any other denim for you, but she has a special story to tell. A story about natural dyeing and sourcing locally. So let’s dive in! The new Nora, naturally clay coated denim Nora is now available in a brand new clay […]
06
Oct
Oct
The future of fashion is about circularity. Recycling and using recycled fibres lowers the environmental impact of a garment drastically, since there is no water, land and other resources needed for the growing or extracting phase of the fibres. Also, so much has already been made, so why only use new fibres? Nowadays technology creates […]
24
Sep
Sep
This week marks Dutch Sustainable Fashion Week. A week in which we raise awareness for the beauty and possibilities of sustainable fashion. It’s an important week and we’d like to take this opportunity to address a problem in our industry that might need a little more attention: the temporality of ‘fashion’ in itself. As fashion […]
14
Sep
Sep
This year teaches us more than ever that a getaway close to home can be just as much fun, inspiring and relaxing as a trip far away. We’d love to share our favorite Dutch places to slow down, unwind, take time and reflect, in and around nature. Our country is small, but it has a […]
10
Sep
Sep
When it comes to wardrobe favourites, we think it’s most important that you feel good in them. We should all wear our clothes with love and self-confidence. We shouldn’t be concerned about whom it’s designed for, what size we should wear or what body should wear a certain type of garment. Although we are bound […]
31
Aug
Aug
Say hi to Andrew and Marley, two brand new items in our collection that carry a special story. Besides the fact that they’re both perfect sustainable denim shirts (if you ask us :)), they’re made from 99% recycled materials and have a very low environmental impact. Let’s dig a little deeper into the story behind these sustainable […]