How to take proper care of your organic jeans? Our best tips!

The denim industry is a dirty business. Good thing: there are many ways to keep the impact of your jeans as low as possible. We take our responsibility by keeping our water and energy consumption in our supply chain as low as possible, but YOU can also make a difference. Not only by choosing for […]

No sale, never. On Black Friday we give back.

With Black Friday around the corner, we’re about to face a weekend – no, month – full of shopping madness. Well, not for us. Oue products always have a fair price. We never give discount. Not during sale season, not on Black Friday. Instead of supporting a system that is all about greed and overconsumption, […]


Denim recycling, how do we do it?

The future of fashion is about circularity. Recycling and using recycled fibres lowers the environmental impact of a garment drastically, since there is no water, land and other resources needed for the growing or extracting phase of the fibres. Also, so much has already been made, so why only use new fibres? Nowadays technology creates […]

Unfashion the planet - kuyichi - go beyond the hype

Let’s unfashion the planet

This week marks Dutch Sustainable Fashion Week. A week in which we raise awareness for the beauty and possibilities of sustainable fashion. It’s an important week and we’d like to take this opportunity to address a problem in our industry that might need a little more attention: the temporality of ‘fashion’ in itself. As fashion […]

Wear what you like, think unisex

When it comes to wardrobe favourites, we think it’s most important that you feel good in them. We should all wear our clothes with love and self-confidence. We shouldn’t be concerned about whom it’s designed for, what size we should wear or what body should wear a certain type of garment. Although we are bound […]

Marley overshirt Kuyichi fair organic denim AW20 collection

New in our collection: 99% recycled shirts

Say hi to Andrew and Marley, two brand new items in our collection that carry a special story. Besides the fact that they’re both perfect sustainable denim shirts (if you ask us :)), they’re made from 99% recycled materials and have a very low environmental impact. Let’s dig a little deeper into the story behind these sustainable […]